1. Introduction
Softwave Media ("we", "us", or "our") operates digital media channels and related services, including the YouTube channels Tiny Melody House and Dreamiest Sleep Stories, and associated social media presences on Instagram and Facebook.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you interact with our content, website, or services. Please read this policy carefully. By using our services, you accept the practices described here.
2. Information We Collect
We collect minimal information and only what is necessary to operate and improve our services:
- Contact information: If you contact us by email, we receive your email address and the contents of your message.
- Channel analytics: We access aggregated, anonymised performance data for our own YouTube channels via the YouTube Analytics API. This data is associated with our channel account, not individual viewers.
- Advertising data: We use the Google Ads API to manage and monitor advertising campaigns promoting our own content. We do not collect or process personal data from ad viewers directly.
- Social media insights: We access page-level insights for our Facebook and Instagram pages via the Meta Graph API. These are aggregate statistics provided by Meta, not individual user data.
3. How We Use Information
We use the information we collect to:
- Respond to enquiries sent to us by email
- Monitor and improve the performance of our YouTube channels
- Manage advertising campaigns that promote our own content
- Publish and schedule content to our Instagram and Facebook pages
- Comply with legal and platform obligations
We do not sell, rent, or share personal information with third parties for their marketing purposes.
4. Third-Party Platforms and APIs
Our services interact with the following third-party platforms. Each platform has its own privacy policy that governs how it handles user data:
- YouTube / Google LLC: We use the YouTube Data API and YouTube Analytics API to manage our channels and access channel-level performance data. See Google's Privacy Policy and YouTube API Terms of Service. You can manage or revoke our access to your Google data via the Google security settings page.
- Google Ads / Google LLC: We use the Google Ads API to view and manage advertising campaigns for our own channels. See Google's Privacy Policy.
- Meta (Facebook and Instagram): We use the Meta Graph API to publish content to and access insights for our Facebook Page and Instagram Business Account. See Meta's Privacy Policy.
5. Children's Privacy (COPPA)
Tiny Melody House is a YouTube channel that produces content intended for children under the age of 13. Dreamiest Sleep Stories is a separate channel intended for adults only and is not subject to children's privacy obligations. In accordance with the Children's Online Privacy Protection Act (COPPA) and YouTube's policies, the following applies to Tiny Melody House:
- Tiny Melody House videos are designated as "Made for Kids" on YouTube, which disables personalised advertising and comment sections.
- We do not knowingly collect personal information from children under 13.
- We do not use remarketing or interest-based advertising targeted at children.
- If you believe we have inadvertently collected information from a child under 13, please contact us immediately at accounts@softwave-media.com and we will take steps to delete it.
6. Cookies and Tracking
Our website (softwave-media.com) does not use cookies or tracking technologies directly. Embedded YouTube videos on this site may set cookies from Google when played. We recommend reviewing YouTube's cookie policy if you have concerns about this.
7. Data Retention
We retain contact email enquiries for as long as necessary to respond and for a reasonable period thereafter. Analytics data accessed via APIs is retained locally for operational purposes. We do not store personal data from third-party platform users.
8. Data Security
We implement reasonable administrative and technical measures to protect information in our control. API credentials and access tokens are stored securely and are not shared publicly. However, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.
9. Your Rights
Depending on your location, you may have rights regarding your personal data, including the right to access, correct, or delete information we hold about you. To exercise any of these rights, contact us at accounts@softwave-media.com.
For data processed by YouTube, Google, or Meta, please refer directly to those platforms' privacy settings and data portability tools.
10. International Users
Softwave Media is based in the United Kingdom. If you are accessing our services from outside the United Kingdom, please be aware that your information may be transferred to, stored, and processed in the United Kingdom or in the country where our third-party service providers operate.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of our services after changes constitutes acceptance of the revised policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
Softwave Media
Email: accounts@softwave-media.com
Website: softwave-media.com